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Yellow Pages Ads - Buying Secrets


Yellow Pages Ads - Buying Secrets - OK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".

Bad Seduction - Advertising Techniques That Don't Work


I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.

Media, the Internet, Yellow Pages, and Your Business


If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!.

Why Hire an Advertising/Marketing Consultant?


As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.

Advertise Where It's Forbidden to Do So


The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.

Fax Advertising : Hitting Your Target Immediately


In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light.

How Do People Know You're in Business?


One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here're some inexpensive publicity and marketing ideas to help you get recognition for your new venture.

Do Your Business Cards Say Who You REALLY Are?


Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card. Use a font that's easy to read.

How to Make a Fortune from Unique Resistance-free Advertising


One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask? how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client! Here's how it works.

How to Make Your Claims Believable


When you hear claims like: "Best Lawnmower in the country" "Absolute Lowest Prices In Existence" "Leaves your hair cleaner than any other shampoo," do you believe them? Or is there a certain degree of doubt in your mind about their credibility, or whether they are 'hyped up'? Think about it. Everybody expects advertisers to exaggerate their claims.

How to Know if Direct Mail Will Work for Your Business


Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase


When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know. Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories.

Media Savvy - How To Lead, Persuade And Influence


The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

Media Savvy - Media Skills For Rural Women


The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

Media Savvy - Treat Them As You Would Your Best Customer


The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

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Reuters India

Special Report: Outgunned FDA tries to get tough with drug ads
Reuters
Downturn or no, the pharmaceutical industry hasn't been skimping on advertising. In 2009, companies spent a vast $4.8 billion to reach out to consumers in ...
Drug Makers Move Slowly in Social MediaJustmeans
Drugmakers script social media to push medsmsnbc.com

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Enter the Moonbeam
Huffington Post (blog)
Oddly enough, with Whitman's incessant advertising over the past year, the former two-term governor of California, two-term mayor of gritty Oakland, ...

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Telegraph.co.uk

ASA's new remit welcomed by industry figures
UK Marketing News (press release)
When it was announced that ASA's regulatory powers would soon be extended to cover online advertising and marketing, news of a welcome response from the ...
Advertising Watchdog Crackdown on Misleading Online Marketingis4profit
UK Advertising Authority to Crack Down On Deceptive Online AdsIT Business Edge (blog)
Watchdog gets powers to combat misleading web advertsComputeractive
Market Scan (blog) -ShareCast -Financial Times
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The Hindu

BP shelled out big bucks for advertising
Los Angeles Times
"It feels like BP is overdoing it" with its advertising, said Rep. Kathy Castor (D-Fla.), who asked for the spending figure. "It's really making people ...
BP's Advertising Tripled After Oil Spill, Waxman SaysBusinessWeek
BP spent $93M on advertising after Gulf oil spillUSA Today
BP Spends $100 Million on Post-Oil Spill AdvertisingThe Epoch Times
DailyFinance -The Washington Independent -Houston Chronicle
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MediaMughals

Microsoft Advertising to Sponsor Digital Category at Spikes Asia 2010
MarketWatch (press release)
Singapore, Sept 03, 2010 (ACN Newswire via COMTEX) -- Microsoft Advertising has teamed up with Spikes Asia, Asia Pacific's leading creative advertising and ...
Spikes Asia 2010MediaMughals
AAAI unveils Young Spikes Integrated CompetitionIndiantelevision.com

all 15 news articles »


$1.8B potential for location-based advertising
ZDNet Asia
Location-based advertising is still in its infancy, but come 2015, businesses worldwide will be spending US$1.8 billion on it as part of their overall ...
Firms to increase spend on location-based advertisingBCS

all 20 news articles »


Lamar Advertising is Among the Companies in the Advertising Industry With the ...
Comtex Smartrend
Below are the top five companies in the Advertising industry as measured by relative performance. This analysis was compiled based on ...
National CineMedia is Among the Companies in the Advertising Industry With the ...Comtex Smartrend

all 4 news articles »


The Golden Age of IBM Advertising
PC World
Big Blue's classic midcentury campaigns for "card-programmed calculating machines," newfangled typewriters, and other miracles of technology. ...

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