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Advertising Information

Yellow Pages Ads - Buying Secrets


Yellow Pages Ads - Buying Secrets - OK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".

Bad Seduction - Advertising Techniques That Don't Work


I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.

Media, the Internet, Yellow Pages, and Your Business


If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!.

Why Hire an Advertising/Marketing Consultant?


As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.

Advertise Where It's Forbidden to Do So


The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.

Fax Advertising : Hitting Your Target Immediately


In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light.

How Do People Know You're in Business?


One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here're some inexpensive publicity and marketing ideas to help you get recognition for your new venture.

Do Your Business Cards Say Who You REALLY Are?


Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card. Use a font that's easy to read.

How to Make a Fortune from Unique Resistance-free Advertising


One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask? how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client! Here's how it works.

How to Make Your Claims Believable


When you hear claims like: "Best Lawnmower in the country" "Absolute Lowest Prices In Existence" "Leaves your hair cleaner than any other shampoo," do you believe them? Or is there a certain degree of doubt in your mind about their credibility, or whether they are 'hyped up'? Think about it. Everybody expects advertisers to exaggerate their claims.

How to Know if Direct Mail Will Work for Your Business


Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase


When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know. Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories.

Media Savvy - How To Lead, Persuade And Influence


The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

Media Savvy - Media Skills For Rural Women


The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

Media Savvy - Treat Them As You Would Your Best Customer


The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

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The Business Desk

Johnston Press hit by house market woes as property advertising slides
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LA Times Hires Advertising Sales Chief
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