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How to Write Ads that Increase Your Business


I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.

Direct Response Advertising; Radio vs TV


Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and "move up" sometime later to TV.

Add More Pizzazz To Your Ad For More Profits


I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business. Here is the original ad:
A BETTER PIANO - A well tuned and adjusted piano is a beautiful instrument.

Should Your Small Business Hire an Advertising Agency?


So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really very simple.

How Much Money Do I Need to Spend on Advertising?


Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

Why Not Use the Humble Fax in Your Advertising Strategy?


When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program


A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

Imprinted Promotional Items - Their Many Marketing Applications


There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Marketing Tips For Small Business - Advertising That Works, Part I


Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media. If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).

Cinema Advertising is Big Business, So Mergers are a Natural


Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

Top 9 Reasons To Advertise


Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Magnetic Signs: Where Do They Work Best?


Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.

Lamination of Signs


I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.

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Sun Shines On Clear Channel Outdoor
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BNET

First Amendment Does Not Prohibit Restrictions on Brothel Advertising
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Advertising Federation honors top work with ADDYs
Orlando Sentinel
The 2010 American Advertising Federation Orlando and Daytona Beach ADDY awards were held recently to recognize excellence ...

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The Guardian

Advertising removed to help protect WCup fields
USA Today
CAPE TOWN, South Africa (AP) — South Africa's World Cup organizing committee has persuaded rugby officials to remove on-field advertising logos to avoid ...
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Playdom Secures Advertising Deal with WildTangent
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Advertising drives a lot of the free games we play and both the advertisers and game developers know this. Playdom, who makes such popular Facebook games as ...
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TechFlash (blog)
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LookSmart Announces Receipt of NASDAQ Bid Price Deficiency Letter
CNNMoney.com (press release)
LookSmart is an online search advertising network solutions company that provides performance solutions for online search advertisers and online publishers. ...

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Ahead of the Bell: Analyst boosts Google estimate
The Associated Press
"Search advertising remains the most effective advertising medium that exists today, based on the paid-click advertising model," the analyst writes. ...

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Globe and Mail

Instant Ads Set the Pace on the Web
New York Times
“The biggest problem with advertising was that decisions about what ads to show were made way in advance of when they actually appear,” said Brian O'Kelley, ...
AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding ...PR Newswire (press release)
Studio Solution From Canon Simplifies Photography WorkflowTAXI Design Network
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bit-tech.net

Why Google Has No Choice But to Continue Baiting the FTC
BNET
The FTC is gearing up a probe of Google's $750 million acquisition of mobile advertising company AdMob, but behind that lies a ...
Google's AdMob move alerts antitrust lawyersFinancial Times
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Free: Second Circuit Rejects Most Of Attorney Advertising Rules
New York Law Journal
In rejecting the bulk of New York's content-based restrictions on attorney advertising, the US Court of Appeals for the Second Circuit held Friday that a ...

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