Learn How Advertise Successfully from Forward Productions Learn How to Advertise Successfully.
Site MapSite Home
Related Sites >Traffic-Reach - Unlimited Quality Traffic - On DemandSmartAuctioning.comForward Productions SitesMapJoin Our Links Directory!


Driving Customers to You - Your Car as a Marketing Vehicle


You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Here are some of the best ways to use your vehicle as a marketing tool.

  • Bumper stickers are so inexpensive that you may want to print enough for employees, friends, family members, customers and others. Publisher Susan Sabo of Small Dogs Press made bumper stickers saying, "I do bad things for love," along with the Small Dogs web site URL. The line is from one of their books, and everyone who sees the bumper sticker wants one. Sabo sells them at her web site, and gives them away at book fairs. Of course, she has one on her car, and says she has given them to all of her friends, too.

  • License plate frames are a favorite of car dealers and auto repair shops, but they can work for any business. You can have them custom made with your business name or slogan, along with a phone number or URL.

  • Magnetic signs are an easy and low-cost way to put a lot of information on your car. Put them on both sides of the car, and make sure the lettering is large enough to read, even from a distance and when the vehicle is in motion. Personal chef Sue Gaughenbaugh added an effective twist to this idea. She bought a supply of magnetic business cards and placed them around the sign on her truck. When customers see her truck in a parking lot, they can pick up a card to take with them. Gaughenbaugh started getting calls from new customers within days of putting the take-away magnetic cards on her truck.

  • Vinyl decals and window stickers are a highly visible way to promote your web site. Put the URL in large letters across the width of your rear windshield. After all, you never know who might be behind you in traffic. This is most effective if you have a catchy and descriptive domain name. Custom stickers are available at prices starting under $20.

You can order many of these items from local printers and sign shops. Or, do an online search for companies that can create bumper stickers, magnetic signs, decals and other promotional items.

And when you are ready to go all-out, consider a vehicle wrap. These vinyl decals look like a custom paint job and cover your entire vehicle with bright, high-quality graphics. This is not a do-it-yourself project, but you can hire companies such as www. Coloredink.com to design and install the graphics. At an estimated cost of $3,500, this option is much more expensive than the others described here, but it will certainly make an impression on the other drivers you encounter.

When your car is a traveling billboard, the time you spend in traffic will become more productive.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with creative strategies that help your business excel. Get free tips and discover what she can do for you at http://www.IdeaLady.com/.





Help keep Advertising Advice available by donating any amount.





MORE RESOURCES:

MediaPost Publications

Online advertising up 11 percent from last year
CNET News, CA - 5 hours ago
Internet advertising revenues for the third quarter were nearly $5.9 billion, representing an 11-percent increase over the same period last year, ...
Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion MarketWatch
Online Advertising Nearly $5.9 Billion in the Third Quarter Seeking Alpha
Growth In Online Advertising Revenue Slows InformationWeek
PC World - Forbes
all 213 news articles


Bristol Herald Courier

TV Ads Contribute to Childhood Obesity, Economists Say
New York Times, United States - 5 hours ago
The researchers used several statistical models to link obesity rates to the amount of time spent viewing fast food advertising, finding that viewing more ...
Researchers: Ban on Fast Food TV Advertising Would Reverse ... MarketWatch
Study: Banning fast-food TV ads could dent obesity The Associated Press
Fast-food ad ban could cut child obesity: US study Reuters
Los Angeles Times - Telegraph.co.uk
all 460 news articles


Sport Chalet Teams With TM Advertising
MarketWatch - 11 hours ago
one of the nation's premier specialty sporting retailers, today announced that it has hired TM Advertising as its first advertising agency of record. ...
Precor Selects Sport Chalet for California, Arizona and Nevada Earthtimes (press release)
Precor Names New England, New York Metro Home Fitness Dealer MarketWatch
Precor Selects Sport Chalet for California, Arizona and Nevada MarketWatch
all 28 news articles


Advertising Agency Search Consultant, Hank Blank, Speaks to AAF ...
MarketWatch - 9 hours ago
"I recently had the honor of attending several of Hank's presentations when he spoke at the American Advertising Federation 4th District quarterly ...


WideOrbit Welcomes Angela Bandlow as Chief Marketing Officer
MarketWatch - 3 hours ago
WideOrbit drives the business of selling advertising - maximizing advertising profitability and sales efficiencies. Media companies around the globe rely ...


Advertising pioneer George Beach to be honored
Philadelphia Inquirer, PA - 5 hours ago
By Jane M. Von Bergen The interview was winding down, and longtime advertising executive George Beach had begun to relax a little. ...


Journal Communications Reports October Revenue for Its Publishing ...
MarketWatch - 14 hours ago
For the tenth period 2008, advertising revenues of $32.48 million decreased 3.8% compared to $33.75 million for the 2007 tenth period. ...
Journal revenue down in October The Business Journal of Milwaukee Bizjournals.com
Mixed month for Journal Communications Radio Business Report
Journal Communications October revenue slips Forbes
Streaming Magazine
all 15 news articles


A Global Strategic Business Report on the Advertising Industry ...
MarketWatch - Nov 19, 2008
The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research ...


Digital Signage Leaders Give Digital Out of Home (DOOH) Industry ...
MarketWatch - 2 hours ago
"We expect that gross advertising spending in Q1 for digital out of home networks will be light, but we have already seen significant bookings for Q2 and ...


DailyTech

Compromise On Search Deal With Microsoft Could Lift Yahoo
CNNMoney.com - 8 hours ago
Microsoft also wants to build a unified search and display advertising platform, a goal that will be hard to achieve without Yahoo's search business. ...
Yahoo! Is the One for You, Microsoft Motley Fool
AP Technology NewsBrief at 7:33 pm EST TMCnet
Analyst upgrades Yahoo, calling stock cheap MarketWatch
Redmond Channel Partner - DailyTech
all 82 news articles

Advertising - Google News

Site MapSite Home
Related Sites >Traffic-Reach - Unlimited Quality Traffic - On DemandSmartAuctioning.comForward Productions SitesMapJoin Our Links Directory!



© 2006 Forward Productions A Quality Host is our favorite web host