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Write Attention Getting Advertisements


The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisments. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do.

All ads are written with a basic formula, which is:

  1. Attract the attention of your prospect.

  2. Interest your prospect in your product/service.

  3. Cause your prospect to "desire" your product.

  4. Demand "action" from the prospect.

Never forget the basic rules of copywriting.

If the ad isn't read, it won't generate a sale.

If the ad isn't seen it won't be read.

If the ad doesn't command the attention of the reader, it won't be seen!

Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time to read a long and wordy advertisement.

DeAnna Spencer is the editor/publisher of Prospecting and Presents. Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com

 





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MORE RESOURCES:

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Advertising pioneer George Beach to be honored
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By Jane M. Von Bergen The interview was winding down, and longtime advertising executive George Beach had begun to relax a little. ...


Journal Communications Reports October Revenue for Its Publishing ...
MarketWatch - 14 hours ago
For the tenth period 2008, advertising revenues of $32.48 million decreased 3.8% compared to $33.75 million for the 2007 tenth period. ...
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A Global Strategic Business Report on the Advertising Industry ...
MarketWatch - Nov 19, 2008
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DailyTech

Compromise On Search Deal With Microsoft Could Lift Yahoo
CNNMoney.com - 7 hours ago
Microsoft also wants to build a unified search and display advertising platform, a goal that will be hard to achieve without Yahoo's search business. ...
Yahoo! Is the One for You, Microsoft Motley Fool
AP Technology NewsBrief at 7:33 pm EST TMCnet
Analyst upgrades Yahoo, calling stock cheap MarketWatch
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Digital Signage Leaders Give Digital Out of Home (DOOH) Industry ...
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"We expect that gross advertising spending in Q1 for digital out of home networks will be light, but we have already seen significant bookings for Q2 and ...

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