Advertising Advice
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Advertising Advice | |
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Why Your Ads Aren't WorkingThe president of a manufacturing company recently asked me, "Why isn't my advertising working? " Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved. If your ad results are disappointing, here are the key things to look at:
Sound intimidating? Communication is important to any business but it's complicated. Fortunately there are experienced consultants and agencies who can help you. Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful marketing and communications programs. Sign up for Claire's monthly e-newsletter, Communiqué, at http://www. Clairvoyantcommunications.com Claire can be reached at 763-479-3499 (claire@claircomm.com)
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It can be so frustrating without any kind of guide. Good Design Makes Good Sense Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers. | ||||||||||||||
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