Advertising Advice
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Advertising Advice | |
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Why Most Advertisements Stink!Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick. What's the answer? THE HEADLINE!! You see, without a good compelling headline it won't matter much how great your copy or you offer is, because few will ever read it. REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph. It should be big, bold, dark and easy to read. But more importantly, it must force the reader to read on. "HEADLINE TEST" How do you know you have a powerful, effective headline? Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond. So if your headline is, say, the name of your company, the classified ad would read: "Acme Mortgage, No. 1 in service Trust me, that does NOT work. But if the headline is; "6 Things You Must Know Before Getting That does work. Put every headline you use in your ads, letters, flyers, brochures to this test. Tips For Stronger Headlines1. Telegraph a dynamic benefit or promise. (You want to evoke emotion in every advertisement, always answering the reader's questions, "What's in it for me? And why should I continue reading this? ") Example: "You Can Laugh At Money Worries -- If You Follow This Simple Plan"
Example: "How To Escape the Debt Rat-Race And Get Debt-Free, Fast....."
Example: "Credit Card Payment Sufferers: How To End The Pain In 3 Days!"
Example: "What Your Banker Doesn't Want You To Know"
(3 days is more "specific" than "in days"). Example: "I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand"
(Like "Warning", "Guaranteed", "New", "Now.") Example: "WARNING: Credit Card Users May Be Paying To Much" For a free instant reference guide that reveals time tested formulas to create dynamite, attention-getting headlines visit: http://www.leadgenerationadvertising.com/ Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free mortgage marketing articles and much more visit: http://www.mortgagemarketingtips.com
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Advertising - Google News | | | | RELATED ARTICLES 3 Things Every Yellow Pages Advertiser Needs to Know Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don't quite know how to take advantage of it.Fortunately, it's a mystery that's solved pretty easily once an advertiser knows where to turn for advice. Advertising Primer for Fast Learners Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work. Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards Sorry, I Don't Seem to Have a Business Card With Me.. Can I Write and Print My Own Business Brochures and Business Cards? 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According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes. 5 Newspaper Advertising Myths Revealed What I'm about to reveal are myths that most people think are 'true. 'They seem set in stone yet they are deadly to the advertiser. When Times Get Tough... or When to Really Advertise The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless. Finding Your Target Market Achieving sales is probably the biggest challenge a web business owner has. It requiresa balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors. 6 Ways To Get More Sales From Your Advertisement To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. 10 Reasons Why Your Company Needs Custom Invitations I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression! Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations". How Can All the Radio Stations Be #1? Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach? "Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium. What Do Your Ads Say? Make a list of everything you think should be included at one time or another, in one of your ads, be it radio, newspaper or Little Jimmie's class play program. Everything. How To Write Really Good Ads All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. 15 Tips for Better Yellow Page Ads Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96. How To Create Instantly Compelling Ads Every Time Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell! EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospect's ears. Tips for Using Paid Advertising Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". CD Business Cards- Why Use Them? CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family. Choosing a Print Mail Dealer "Print & Mail is a type of service that is popular among small mail order operators. It is an inexpensive way to get your ad material printed and mailed to people. Joint Ventures Increase Profits Quickly A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing joint ventures with other businesses can increase your chances of beating your competition, increase your sales and increase your profits quickly. Top 9 Reasons To Advertise Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. | |||||||||||||
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