Advertising Advice
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Why I Like The Ads I Hate!It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it? There is an advertisement currently running on T.V. that makes me so disgusted that I spent quite a few minutes last night discussing it with my sister, The ad is for a well known brand of toothpaste that is being recommended for people with sensitive teeth. Nothing wrong so far. There are plenty of people with sensitive teeth and I have no personal knowledge of the truthfullness of the claims made by the manufacturer. My objection is to the presentation of this product. There is a beautiful women, dressed only in camisole and underwear, parading around as she touts the benefits of using this product. There is nothing wrong with that either. But what is the connection? Do you have to be beautiful, female and barely dressed to benefit from this toothpaste? I am sure the manufacturer would not want to limit his market to that niche only. What a waste of his advertising money. It isgetting harder and harder to get your message noticed, with so many other products vying for the same market shares that you're after. Why get that consumer's attention, only to then turn them off or away with an inappropriate advertisement. So, I like this ad because it certainly demonstrates that advertising gets you noticed and talked about. It is up to you. however, to target your market appropriately and benefit from your hard won exposure. P.S. By the way my sister hates the ad, too! Advertising is like beauty, you must strike an almost perfect balance to achieve and maintain the desired results/effect.Yvonne invites you to visit her website at:http://www.herbalhealthyskin.com for your free beauty balancing tips !
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Advertising - Google News | | | | RELATED ARTICLES 3 Simple But Powerful Off-Line Advertising Strategies There are several ways to advertise and get the word out about your business online and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market. But one advertising method that's neglected by most online marketers is off-line advertising. Seven Ways to Waste Your Money on Yellow Pages Advertising Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. 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They are? · Lack of focus· Lack of implementationThere's certainly no shortage of ideas and information - the world is full of it - but what are you doing with it all? Let's do a quick reality check here and now:· How frequently do you get in touch with your customers? · How far up your hierarchy of buyers do you go? · What actions are you taking to make next week, next month or next year better? Pick one thing you've always meant to do and do it tomorrow to start marketing your business more effectively. The Secrets To Successful Radio Advertising Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising? Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on. Yellow Pages Ads - Buying Secrets Yellow Pages Ads - Buying Secrets - OK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil". Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale How many times has this happened to you? A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.). Small Cards, Big Ideas: Alternative Uses for Business Cards Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. 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What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium? What is a promotional vehicle? A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services. Promote yourself on radio for free Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. Top Jingle Companies: What to Look For, What to Expect The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible. Why Hire an Advertising/Marketing Consultant? As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do. LED Moving Message Displays LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology. Reach vs. Frequency: Touch 100 Once or 25 Four Times? Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tool for Marketers In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising. | ||||||||||||||
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