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11 Ways To Make Your Business Cards Work For You
© 2004-2005 Tanya Beaudoin
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| | | RELATED ARTICLES Nine Power Words To Punch Up Your Ads As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth. Joint Ventures Increase Profits Quickly A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing joint ventures with other businesses can increase your chances of beating your competition, increase your sales and increase your profits quickly. Magnetic Business Cards: Make Your Marketing Message Stick What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. Advertising on a Budget -- Part 2: Thinking Small This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings. 16 Ways to Make Your Business Cards Unforgettable Every time you hear someone say "May I have one of your business cards? " you should get excited. I know I do. CD Business Cards- Why Use Them? CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family. Do Your Radio Ads Work? Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting that the owner be the star, visions of Dave from Wendys or that guy with the talking dog who says "roll that beautiful bean footage" come to mind. Hiring an Amateur Could Mean a Potential Lawsuit for Your Business These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Lamination of Signs I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are? · Lack of focus· Lack of implementationThere's certainly no shortage of ideas and information - the world is full of it - but what are you doing with it all? Let's do a quick reality check here and now:· How frequently do you get in touch with your customers? · How far up your hierarchy of buyers do you go? · What actions are you taking to make next week, next month or next year better? Pick one thing you've always meant to do and do it tomorrow to start marketing your business more effectively. Avoid Being Vague We are bombarded with thousands of marketing messages daily? on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. When Times Get Tough... or When to Really Advertise The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless. Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale How many times has this happened to you? A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.). Media, the Internet, Yellow Pages, and Your Business If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!. Printing - How Do I Buy It? Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business. Do You Really Need a Brochure? Traditional brochures typically tell the story of your company, i.e. Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. How To Tell If An Advertisement Costs Too Much People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks. Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Radio Interview 101 Different Types of Station Contact - Reaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. | |||||||||||||||
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