Advertising Advice
|
Advertising Advice | |
|
|
| • Site Map • Site Home Related Sites >Traffic-Reach - Unlimited Quality Traffic - On Demand • SmartAuctioning.com • Forward Productions SitesMap • Join Our Links Directory! | ||||||||||||||||||||||||||
 |
9 Tips for Better BillboardsIt is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead. Lead time is not short when using outdoor. The best use of boards is for image building and brand awareness. Billboards are not cost effective for one time only sales or non-repeating special events. Most billboards are sold for a minimum of one month. Using billboards is akin to TV, it can mean you have "arrived" as a formidable business. Billboards are image builders. Painted billboards (Paints) are the oldest form of outdoor advertising. Poster Boards (Paper) may be the best known. We have all seen the billboard guy hanging off the ladder with the swirling wallpaper-like panels being pushed into place with the big glue broom. All the rage now is the use of vinyl on boards. This allows for better color, longer life and very fine graphics. Vinyls are printed with a special printer, not unlike your computer printer (but bigger). Bulletins are the giant boards you often see along Interstates. They can be as big as 20 x 60 feet. Here are BIG Mike's 9 Tips for Better BillboardAdvertising. 1 Buy at least a 50 showing (meaning 50% of thepopulation will see it at least once a day) and do it every other month. Many times if the board is not sold after your time runs out, it will remain up for free until replaced. 2 Be sure some if not most of the boards you buy are lighted locations. 3 Choose stand alone rather than stacked boards (if you have a choice). 4 Don't let the billboard salesperson select the locations for you. 5 Buy vinyls instead of paper or paint and bleed the graphic off the edge (so it wraps around the back of the board). Makes your ad look even bigger. 6 Keep the concept short and clever. Offer a solution to their problem, entice them with something new. Avoid same ol' same ol'. 7 Use the rule of never more than 8 words and one picture. Remember, most readers will be zooming by in a car or truck. 8 Don't put your picture on the board. Remember the cardinal rule of sales. It's not all about YOU, it's all about THEM. 9 Make outdoor a budget item and plan in advance. Spend most of your time working on the concept and design, 'cause once it's up there, it can't be changed and will been seen by everybody. For more about advertising get my article "Do Your Radio Ads Work? " Send a blank eMail MailTo:RadioAds@BigIdeasGroup.com ©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
Help keep Advertising Advice available by donating any amount.
MORE RESOURCES:
Google News | | | | RELATED ARTICLES Reach vs. Frequency: Touch 100 Once or 25 Four Times? Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. 3 Elements To A Deal-Sealing Classified Ad Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Brochures - The Ultimate Sales Tool "How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are nothing more than a collection of a few pictures and a few details about a business. The Key To Marketing New Ideas! Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect. How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start, because your headlines influence the sales results of your ad more than any other element. Do You Really Need a Brochure? Traditional brochures typically tell the story of your company, i.e. Predictions for 2010 2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. Placemat Ad Advertising Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their businesses at a reasonable price. This is not a new idea by any means, but it can prove to be very profitable to you if done right. How To Get Big Sponsorship Money for Your Band, Tour, Event or Production Touring is a bands greatest opportunity for success. But, touring can be very expensive. Marketing Messages with Add Zest & Appeal Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket. Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are? · Lack of focus· Lack of implementationThere's certainly no shortage of ideas and information - the world is full of it - but what are you doing with it all? Let's do a quick reality check here and now:· How frequently do you get in touch with your customers? · How far up your hierarchy of buyers do you go? · What actions are you taking to make next week, next month or next year better? Pick one thing you've always meant to do and do it tomorrow to start marketing your business more effectively. The Skinny on Billboards Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere. The Truth in Advertising Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..." Does Post Card Advertising Really Work? You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. Create Your Own Business Cards, Part 2 This is the second part of creating your own business card. Diamonds Are For Evil The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort. How to Write Ads that Increase Your Business I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. How to Breathe New Life into Your Advertising Campaign If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate. The Graphic Problem Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. | |||||||||||||||||||||
| Site Map • Site Home Related Sites >Traffic-Reach - Unlimited Quality Traffic - On Demand • SmartAuctioning.com • Forward Productions SitesMap • Join Our Links Directory! |
|
|
| © 2006 Forward Productions |
