Advertising Advice
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The SKINNY on Radio AdvertisingFrom meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or product They get their fair share because radio works.With over twelve THOUSAND radio stations in the country, the music and news they broadcast is everywhere. Radio is the mobile medium. Few cars have TV's up front, and few drivers can read the New York Times while driving (safely). The advertising on radio targets you passively. You don't have to be looking at it or reading it to get the message. Radio's strength is drive time. The times of the day when most people are in their cars driving to and from work. You can sound like a pro when you call 'em AMD and PMD. AMD is morning (AM) drive time, typically 6 to10am. AMD is traditionally the most expensive radio time because that's when more people listen. PMD is afternoon (PM) drive and is considered to be 4 to 7pm. Other radio slots are DAY which represents 10a to4p period and EVE, 7 to midnight. Most radio stations offer two ways to buy ads.Specific placement (I want to be in the RoscoeBilly Bob Show) and ROS (Run of Station) a formula that spreads your announcments into all day parts, including late night and overnight. Of course there are specials and sponsorships, too. Here are my tips for buying radio ads
For more about radio get my article "Do Your RadioAds Work? " Send a blank eMail to MailTo:RadioAds@BigIdeasGroup.com Remember the media salesperson is interested inselling ads, not improving your business. It is upto you to be the expert and make the informeddecisions. ©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
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