Advertising Advice
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The Secrets of High Money Classified AdsWhen used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run. Most people don't appreciate the power of well written classified ads. They think classified ads are for selling cars, or finding jobs, and not for expanding a business. While it's true a classified ad is a good way to achieve the above, it is also true that classified ads can be used to launch and expand multi million pound businesses. Many businesses rely exclusively on these low cost ads to generate a substantial amount of their annual turn over. The reason is simple. Once you have discovered how to harness the power of these classified ads, you really won't need to run expensive display ads at all. Note that the key point about classified ads is that they are most effective when used as lead generators, and not to sell from. In these ads you are not trying to convince someone to spend money with you. You are trying to identify a potential customer by having that customer contact you as a result of the ad. Once potential customers have identified themselves, you can then follow up with your direct mail offer for the product or service you are selling. Writing an effective classified ad is one of the most exacting forms of copywriting. In twenty words or less you have to grab the customer's attention, and excite them enough to prompt them into calling you for more information. You can't rely on eye catching illustrations or professional layouts to catch the reader's attention. It's all in what you say. Here's how you write a good classified ad that works:
One final point to remember, the success of a classified ad is determined by the sales that are generated by the follow-up effort (the response information pack), not by the lead generating ad itself. It is important that you spend much time and effort considering the content to be included in your response pack, but that is another topic. Jason Morris is co-author, search engine optimization and marketing consultant of Business Phone Systems Direct. An established communications company, offering advice and implementation of high quality business phone systems.
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