Advertising Advice
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The Online Equivalent of an Effective Newspaper Advertisement is FREEAsk anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses. The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response. Many extremely successful businesses today started off booking tiny classified newspaper advertisements, grew into larger display advertisements (that were still very tiny) and today are multi million dollar enterprises commanding lots of respect. If folks were laughing then because of the tiny advertisements, you can be sure that they are no longer laughing today. Many of those who know all this stuff are not aware of an amazing new development. That there is an equivalent of the highly effective newspaper advertising online. And what's more it is FREE. Most people know that free articles posted at relevant web sites with a good detailed resource box leading back to your web site or free course or whatever works for you, is the most effective way of advertising online. However there has always been one very important missing link. And that is high readership. Newspapers tend to have very high circulations and that's how small businesses would manage to get such a good response from those tiny advertisements placed. The problem with online articles is that in order to have a high enough readership, you will need to post an article at numerous different sites and you may require quite a number of articles to get the good response you seek. It usually takes a while for the articles posted and the viral effect (that good articles enjoy of being reposted over and overagain) to take effect and give you a good regular response similar to good offline newspaper advertisements. Not any more. Smart entrepreneurs are now combining their free articles with the amazing Ebay site to reproduce an effect that is even better than the newspaper in the old says. Better because it is mostly free and yet has the potential of pulling in the sort of targeted traffic that no daily newspaper on earth can even dream of. The key words here are "targeted traffic." All you need to do is register with Ebay. And you don't even need to sell anything. You just have to use your Ebay about-me-page. Ebay has well over 1.5 billion page views per month. There are well over 40,000 people who sign up for Ebay every day - Sunday included. Of course there's serious money to be made from the auctions or by selling something with a fixed price. But you can profit on Ebay even if you are not selling anything. You can use the About me page to put in all sorts of information including a link to your article or web site. Just by learning how to do this, you can dramatically increase traffic to your posted articles or even to your web site. This highly targeted traffic is bound to yield sales for you, whatever it is you are selling. The traffic is targetedbecause you select your section in Ebay carefully. I found Brian McGregor's ebook, "The Ebay Formula," extremely useful in helping me understand how to use Ebay to drive my traffic and profits. You can get the ebook now by emailimg me personally at ckyalo@yahoo.com Despite all the hype on the net these days, there are a fewreally amazing things that you can do with the internet, thishas to be at the top of the list because it gives one the potential to earn some of the incomes the hype guys are throwing around. Those are the figures I'm going for myself and I dare admit that I'm getting there quite fast. When you do get those high numbers please remember that you First heard of this amazing secret from me. Christopher Kyalo has over 20 years experience in marketing and creative writing. Order his FREE COURSE:HOW TO ADVERTISE FREE ONLINE by sending a blank email to bizboom@freeautobot.com. He can be reached at strongwallafrica at yahoo.com
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Advertising - Google News | | | | RELATED ARTICLES The Secrets of High Money Classified Ads When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run. Direct Mail = Your Money, From Printer to Mailbox to Trash! I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. Non-profit Coupon Books and Coupon Mailers for Small Businesses Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service. Send em to the White Pages Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phonebooks, too, no purchase necessary. Write Attention Getting Advertisements The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. In Advertising Bigger Isn't Always Better If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns. Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Let's take a quick look at why this is happening and how this is good for the consumers and the advertisers. Information Gathering & Delivery May Never Be The Same! Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free. Ads Don't Sell - People Do! More about advertising by BIG Mike McDaniel - Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well-directed sales efforts in the store. 4 Ways to Double the Power of Your Business Cards Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card? What Colors Make Your Services Most Attractive? This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics. Pros and Cons of Establishing an In-House Ad Agency There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING"It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious. Mortgage Marketing - Broadcast Advertising vs Direct Advertising Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success. Advertising Copy: What's Really Important? You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. For All Those People Who Struggle With Benefits and Features For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"SWAT is not actually an acronym. It is a compaction of the question "so what? "You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers. Cable Ads 5 Bucks! Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. Advertising Inserts One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. Small Business Image The single easiest way to increase sales is to look professional. People believe what they see. Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. The Skinny on Billboards Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere. | ||||||||||||||
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