Advertising Advice
|
Advertising Advice | |
|
|
| • Site Map • Site Home Related Sites >Traffic-Reach - Unlimited Quality Traffic - On Demand • SmartAuctioning.com • Forward Productions SitesMap • Join Our Links Directory! | |||||||||||||||||||||
 |
The Key To Marketing New Ideas!Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect. But on a windswept stormy day? You could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few feet. So it is with marketing new ideas. Your prospects are in a trance that is like a still pool of awareness. They are in an "I'm worried about money" trance. They are in an "I wish I could finally find that somebody special" trance. They are in an "I'm sick of my dead end job" trance, & so on. If you enter that trance with your words, your prospects will follow you. They will accept your suggestions. They will give those suggestions power, like the pebble that makes its presence felt on the shore, because receiving your message is effortless. On the other hand, any striving on the part of your prospect to maintain their attention on your message, because it fails to harmonize with their trance, & no power will be granted. "Belief Is All-Powerful!"To enter the buyer's trance, begin your sales message by showing where your position agrees with their accepted beliefs. As you move forward, make a logical connection between that which is accepted, & another conclusion that is a step closer to the new conclusion you wish to promote. This act of mental agreement creates momentum.For example, let's say your target market believes that Guaranteed Investment Certificates are the best way to invest for their retirement. Are they likely to listen to you if you boldly proclaim the superiority of Mutual Funds? But would they give you some attention if you began with, "Would you be interested in more of the kind of money growth you've enjoyed through Guaranteed Investment Certificates? " And then, "If there were a low risk strategy for using GICs, together with Mutual Funds to increase your returns by 53% or more, would you want to find out about it? " And then, "Give me just 15 minutes, & I'll show you the failsafe secret to an earlier retirement!" By establishing empathy in your sales message, you enter the trance. And you can begin marketing new ideas.Each successive point or question should do three things.
You begin pursuing small yes responses, & gradually grow those agreements into bigger YES responses, until your final call to action. Do you see how this works? Use questions, statements, & logic that get your prospect thinking YES & OK! Why Does It Work?To be human, is to have unlimited freedom of choice. We are able to consciously decide our response to every stimulus. This is our god given gift. However, we forget this. Instead, we are a bundle of conditioned responses. We hypnotize ourselves into believing that external circumstances give rise to our thoughts. For instance, if I were to say to you that you are stupid, you would probably become angry. You would think I was a jerk for saying so. That is a choice you make. You could just as easily make a choice to ignore my remark. You could make any choice you wish. You could even decide to think that I am a jealous fool, & feel sorry for me. The choice is all yours. On the other hand, if I were to say to you that you are brilliant, you would no doubt feel pleased with yourself. Again, this is a choice. You could just as easily decide to pay no attention to my opinion. But you forget you are making a choice. You automatically become angry or flattered, depending on the stimulus. You are in a trance of your own making. To be human, is to be filled with such conditioning. When we accept a logical conclusion that contains our own beliefs, we are conditioned to accept another one, & then another. Until without even realizing it, we have before long accepted a new belief that we would not have accepted, had it been forced on us in the first place. Such is the judo of persuasion, & marketing new ideas. Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters!http://www. Advertising-Online-Strategies.com/ad-strategies.html
Help keep Advertising Advice available by donating any amount.
MORE RESOURCES:
Advertising - Google News |
| | | RELATED ARTICLES Secrets of Getting Free Advertising The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them. Outdoor Sign Many business organizations that needs to disseminate late-breaking information to a large number of people. Out door sign boards are the perfect solution for them that command the attention of all who pass underneath. Information Gathering & Delivery May Never Be The Same! Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free. Humor in Advertising Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. 10 Simple Techniques To Make Your Ad Get Powerful Attention 1. Make your ad's keywords and phrases standoutby enlarging the text. Driving Customers to You - Your Car as a Marketing Vehicle You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Create A Killer Brochure: 9 Steps to the Perfect Piece If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment: 1 Grab Attention - You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. 5 Newspaper Advertising Myths Revealed What I'm about to reveal are myths that most people think are 'true. 'They seem set in stone yet they are deadly to the advertiser. Tips for Using Paid Advertising Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". Double the Effectiveness of Your Company Brochure Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing. Small Business Image The single easiest way to increase sales is to look professional. People believe what they see. Unlock The Power Of Online Groups Yahoo Groups: I see countless marketers on shoestring budges turn to traffic exchanges for free traffic. If they would spend the time creating online groups rather than clicking for traffic they would see much more quality traffic. Do Your Radio Ads Work? Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting that the owner be the star, visions of Dave from Wendys or that guy with the talking dog who says "roll that beautiful bean footage" come to mind. 3 Simple Steps to Getting Thousands in Free Advertising Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage. 5 Tips for Hot Yellow Pages Ads Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96. Three Keys to Crafting Successful Print Ads Want to create print ads that get results? Below are three keys to get you started.1. Creditability In Advertising I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. Increase Business By Being Nice I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales. The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you. How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start, because your headlines influence the sales results of your ad more than any other element. Commercial: Consumer - Discounts - Misleading Advertising Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price. | ||||||||||||||||
| Site Map • Site Home Related Sites >Traffic-Reach - Unlimited Quality Traffic - On Demand • SmartAuctioning.com • Forward Productions SitesMap • Join Our Links Directory! |
|
|
| © 2006 Forward Productions |
