Advertising Advice
|
Advertising Advice | |
|
|
| • Site Map • Site Home Related Sites >Traffic-Reach - Unlimited Quality Traffic - On Demand • SmartAuctioning.com • Forward Productions SitesMap • Join Our Links Directory! | ||||||||||||||||||||||||||
 |
Lamination of SignsI suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. A plastic finish is placed over the menu to protect it from food and stains. But did you know that you can laminate just about anything that is flat? If it needs to be protected and reused, it is something to consider for lamination. The laminate also makes the original material stronger and more durable. All of our signs can be laminated, but the reasons are varied and not all signs should be laminated. A number of our customers have fondly taken to our dry erase laminate. They can have engineering plans, tables, or other diagrams printed on almost any of our substrates (for example, PVC or aluminum). Once we cover them with the dry erase laminate, it allows the users to mark up the signs with dry erase ink which can easily be wiped off. It is wonderful for talks and demonstrations. But our primary use for laminates is to protect signs and give them longer life expectancy. For example, our UV inks used in digital printing have a life time of about 3 years before they begin to fade without lamination. But a laminate can give them an additional 2 to 3 years without fading. We like to encourage our customers to laminate the magnetic car signs we produce, because it protects the inks from abrasions - the roads constantly kick up dirt and dust which strike the signs. You should also consider laminates for signs that are frequently taken down and put back up. Real estate signs are a perfect example. They can come easily scratched without lamination. The user can also roll the sign up after meetings and reuse it without fear of the sign becoming warn. And finally, we like to use laminates because they give the sign a nice professional finish. There are two basic types of finishes that can be achieved from laminate: matte and gloss. Matte finishes look a bit granular and are not reflective, but they tend to make colors on the sign more striking and vivid. In contrast, gloss finishes are reflective and tend to make bright colors radiate with strong definition. There are two basic types of laminates: hot and cold. Hot laminates are placed on signs at approximately 220 to 300 degrees F. The process is a little more expensive than cold laminates, but the laminate lasts a bit longer. Unfortunately, some inks used in digital printing will melt under the hot conditions. You also cannot use hot laminates on heat sensitive papers. Under these conditions, cold laminators are required. They use pressure sensitive adhesives to secure the lamination film. We also use a spray laminate (cold) to protect signs when cost is an issue. Spray laminates protect the sign but do not give a gloss finish or make the material more rigid. Written by: Tony Nagy
Help keep Advertising Advice available by donating any amount.
MORE RESOURCES:
Google News | | | | RELATED ARTICLES Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Advertising In The Local Press There are three main reasons why I would hesitate when deciding to advertise in the local press. Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't work. Just because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space. Yellow Pages Ads - Buying Secrets Yellow Pages Ads - Buying Secrets - OK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil". What Does Your Business Card Say? Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them. Buying Radio? Read This and Don't Waste Your Money Pay close attention and make it work the best for you. No doubt you've listened to, and then quickly deleted, messages from account execs from your local radio stations. Cross Cultural Advertising "Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something, "Hans Magnus Enzensberger. Culture affects everything we do. Why Most Advertisements Stink! Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick. Present Your Product On A TV Show for FREE Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet? The Simple Answer - The primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche. One Solution - Market it on television. Advertising 101 Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Moving Message Signs Moving Message Signs are a unique, attention-grabbing way to communicate and motivate. They are used for eye-catching shop-front or under awning advertising, promotions of products or services, directing and/or welcoming customers, displaying safety and emergency information, directing customers to specific service areas or entrances etc. Why Your Ads Aren't Working The president of a manufacturing company recently asked me, "Why isn't my advertising working? " Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. Make Your Business Cards Work What's the cheapest, most under-used marketing tool you have? The answer's no secret .. Improve Your Promotional Flyers And Improve Sales Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number. You should also include your web address as most of today's consumers expect you to have one. But what if you're not a retailer or you don't have a sale to advertise? Lamination of Signs I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. The Only Bad Advertising Is No Advertising - Or Is It? Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising? "Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media. Advertise Where It's Forbidden to Do So The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact. A Lunchtime Lesson on Print Advertising I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Advertising Through Moms Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy. | |||||||||||||||||||||
| Site Map • Site Home Related Sites >Traffic-Reach - Unlimited Quality Traffic - On Demand • SmartAuctioning.com • Forward Productions SitesMap • Join Our Links Directory! |
|
|
| © 2006 Forward Productions |
