Advertising Advice
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How to Make a Fortune from Unique Resistance-free AdvertisingOne of the most powerful offers you can use in your advertising is the word Free. But, you may well ask? how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client! Here's how it works. Let's imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment. But how much is this $80 client really worth? After all, most clients will continue to buy off you for many years to come. For instance, let's imagine your average client returns for a beauty treatment 8 times a year? and remains a client for 2 years. $80 (price of consultation) x 8 (purchases a year) x 2 (number of years) Now if you have a calculator handy, you'll work out the value of this client as $1280.00. And if your profit margin is 40% this calculates to a $512 profit per client. Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I'm not a beauty therapist, so please forgive me if all these figures are way out). And if the manicure costs you $7 in products and 30 minutes of your time (which if you're not busy? you'd just be sitting on your butt anyway!) So effectively the $7 investment could have just made you $512 in profit. And how easy is it to give away a free manicure? Or for other industries? ·A free car service The secret lies in giving away something which has a high perceived value, but actually costs you very little to produce. Why does it work so well? Using the word 'Free' in your advertising STOPS inertia. You see, people are happy with their current hairdresser? or their mechanic. But when they get an opportunity to trial a product or service for FREE - there's something irresistible and risk free about it, isn't there? A word of warning though. Make sure you offer the best possible service? otherwise people will not come back, and you'll get a bad name very quickly. And of course, where possible, make sure you collect a database? and measure your results. What could you offer for FREE? Write down a few ideas now? and start implementing this stuff. It could have an almost overnight effect on your sales. Scott Bywater Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at http://www. Copywritingthatsells.com. Au
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Google News | | | | RELATED ARTICLES Prove It! - Give Your Marketing and Advertising More Credibility Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can? Tone it down. Mobile Detailers; Customer Window Displays Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide. Direct Mail Rules of Thumb First and foremost - You should identify your target market. Target your direct marketing lists. A $40 Million Dollar Little Known Referral Strategy Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising? Well, sit forward because I'm about to tell you. 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What the Newspaper Ad Person Won't Tell You Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Direct Mail = Your Money, From Printer to Mailbox to Trash! I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. Cable Ads 5 Bucks! Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. | |||||||||||||||||||||
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