Learn How Advertise Successfully from Forward Productions Learn How to Advertise Successfully.
Site MapSite Home
Related Sites >Traffic-Reach - Unlimited Quality Traffic - On DemandSmartAuctioning.comForward Productions SitesMapJoin Our Links Directory!


Media Savvy - How To Manage Your Time To Gain The Best Media Coverage


Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say "No Comment" and miss an opportunity.

The only way to build your profile, brand and image is by learning the secrets of how the media works. How can you do that with limited time? Here are 5 Tips.

  1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.

  2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?

  3. Define your target audience & identify the best channels of communication to reach them? Who is your target audience? General public? Customers? Competitors? Suppliers? What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?

  4. What is your key message? Distill what you want to say into three key points. What are the feature and benefits to your target market and what examples can you give to provide evidence and credibility to your message?

  5. Be brief when contacting the media. The media are very busy and under a lot of pressure to meet deadlines. Don't waste their time. Target who is covering stories in your area, contact them and make your pitch of a story idea brief and to the point. If they want more information have a 1-page media release with the details ready to fax or email to them.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia. Blogspot.com.





Help keep Advertising Advice available by donating any amount.





MORE RESOURCES:

Siliconrepublic.com

Hallmark Channel and Google to Form Strategic TV Advertising Agreement
MarketWatch - 9 hours ago
"Partnering with Google is a milestone for Hallmark Channel's continued advertising success," said Bill Abbott, Executive Vice President, Ad Sales, ...
Google, Hallmark Channel team up for TV ads CNET News
Google, Hallmark Channel in ad partnership Bizjournals.com
Google Opens Advertisers Up to Walker Texas Ranger WebProNews
Television Week - Adweek
all 38 news articles


GoTV Networks Licenses Thin Multimedia's Innovative Banner and ...
MarketWatch - 12 hours ago
With this license, GoTV will integrate banner and video advertising solutions directly into its content offerings and deliver the best of quality mobile ...
Starent Networks, Corp. to Present at the Barclays Capital Global ... Business Wire (press release)
all 19 news articles


Fitch cautious on media advertising decline
Forbes, NY - 7 hours ago
AP , 12.03.08, 11:03 AM EST Fitch Ratings warned Wednesday that a potential global recession spanning into 2010 could lead to a media advertising decline on ...
Commentary: Steep economic decline poses a huge threat MarketWatch
Fitch: US Media and Entertainment Outlook Negative in 2009 Business Wire (press release)
Fitch Strengthens Originator Reviews across Global Structured Finance MarketWatch
all 14 news articles


KOMO News

Activision inks deal with Microsoft unit
Bizjournals.com, NC - 3 hours ago
Massive Inc. is wholly owned by Microsoft (NASDAQ: MSFT) and creates platforms to deliver advertising in video games. The company has an office in Santa ...
Massive News from the Battle.net Front Motley Fool
Massive, Blizzard sign Multi-year Advertising Deal - Update RTT News
Microsoft's Massive ratchets up in-game ads CNET News
Gamasutra - SYS-CON Media
all 117 news articles


Pontiflex Launches ROI Calculator, Enables Marketers to Easily ...
MarketWatch - 6 hours ago
The calculator empowers online marketers and advertising agencies to proactively assess returns on their marketing dollars. This is useful especially in a ...


Finance and Commerce

Auto Restructuring Plans Mean More Pain For Media Industry
CNNMoney.com - 6 hours ago
That will lead to lower marketing spending from the second-largest advertising category at a time when the media industry is already reeling from a rapidly ...
Cash-starved companies slash ads, events and other spending Automotive News
Another Month of Miserable Auto Sales New York Times
Chrysler Nov. US sales fall 47% to 85260 vehicles MarketWatch
The Associated Press
all 862 news articles


Media advertising campaign targets violence against journalists
Los Angeles Times, CA - 1 hour ago
A television, radio and print advertising campaign called "What you don’t know can hurt you ("Te hace daño no saber" in Spanish)" is to launch here in ...


Photo: MultiVu Appoints Tracey Page as Divisional Vice President
MarketWatch - 9 hours ago
In her new role, Ms. Page will be responsible for expanding client relationships and increasing sales in the advertising and marketing arena for MultiVu's ...


Cobb EMC deal leaves co-op with arena advertising
Atlanta Journal Constitution,  USA - 3 hours ago
By MARGARET NEWKIRK What will a nonprofit, electric cooperative do with $11 million worth of advertising on a high-profile arts center looming over I-75? ...


Escapist Magazine

Sony Tries Virtual World Advertising On PS3: Unlike Second Life ...
Silicon Alley Insider, NY - 3 hours ago
Next up with virtual world advertising dollars: Red Bull, which is partnering with Sony (SNE) to put a tropical island and airplane racing game on the PS3 ...
Red Bull Builds Itself a ‘Home’ on PS3 Crispy Gamer
all 5 news articles

Advertising - Google News

Site MapSite Home
Related Sites >Traffic-Reach - Unlimited Quality Traffic - On DemandSmartAuctioning.comForward Productions SitesMapJoin Our Links Directory!



© 2006 Forward Productions A Quality Host is our favorite web host