Advertising Advice
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How To Create A Better BrochureHaving a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business. And it may give you an advantage over competitors who don't use brochures. Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers. This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you're printing only a few hundred brochures, this is the way to go. If you're printing in the thousands, you may find it more economical to use a printing press. Your per unit cost can drop significantly. But print production, especially involving color, is a complex subject and ignorance can be costly. "The most important thing a business person should do is ask a lot of questions," says Phil Lewis of Vancouver's Generation Printing. "Many small businesses try to design their own brochures without consulting with a printer or graphic designer. They don't understand that what you see on your computer screen isn't necessarily what's going to be printed. Inevitably, we end up having to fix many of the customer's mistakes and charging for it. If they had consulted us before they started designing, we could've saved them time and money." With thirty years experience as a prepress production specialist and sales rep, Lewis has these suggestions when creating a brochure: Hire a graphic designer. It'll cost you more up front, but it'll give your brochure a more professional look and that gives your customers' confidence. Shop around. Contact at least three designers and ask to see samples of their work. Get quotes and compare. >Know your market. Would a glossy, color brochure make that much difference to your target market? If you're selling financial services to wealthy investors, then appearance counts. But for most small businesses, it's not worth the extra cost. If you can't afford to hire a designer and are creating the brochure yourself, ask questions before you prepare a computer file for printing. Does the printer want the source file or a portable document file (pdf)? Do you need to include fonts and linked graphics? If you're going to create a pdf, be clear what options the printer wants you to select before creating it. BROCHURE FORMAT Brochures come in a variety of sizes. Probably the most common format is called a slim jim. It's either a letter or legal sized sheet that's folded two or three times vertically. It's a popular format for small businesses because it can fit a display rack or be mailed in a standard number-10 business envelope.
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Advertising - Google News | | | | RELATED ARTICLES 10 Reasons Why Your Company Needs Custom Invitations I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression! Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations". Successful Print Advertising Designs Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? 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The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. Media Savvy - How To Manage Your Time To Gain The Best Media Coverage Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. | ||||||||||||||
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