Advertising Advice
|
Advertising Advice | |
|
|
| • Site Map • Site Home Related Sites >Traffic-Reach - Unlimited Quality Traffic - On Demand • SmartAuctioning.com • Forward Productions SitesMap • Join Our Links Directory! | |||||||||||||||||||||
 |
Good Design Makes Good SenseOrganized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier. In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. This is why a well-designed ad outperforms one that's thrown together using intuition alone. Well-designed materials become even more important as their complexity grows. For instance, an ad typically gets someone's attention for five seconds. In contrast, a brochure has the potential to claim much more of your prospect's time and commitment. Hand a customer a poorly-formatted, hard-to-read piece and you may lose them forever. So is good design really as simple as organizing your tie collection? Well, not quite. But there are some hard and fast rules you can follow. Use this checklist for your next project. Structure and time your piece correctly, and then brace yourself for every businessperson's dream: informed customers who are ready to do business with your company. Five Basics of Good Design
Wendy Gray Maynard is the co-owner of Kinesis. Kinesis specializes in marketing, graphic design, and business writing. Visit http://www.kinesisinc.com for more articles and free marketing wisdom. Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com
Help keep Advertising Advice available by donating any amount.
MORE RESOURCES:
Advertising - Google News |
| | | RELATED ARTICLES Customer-Involving Signage and Selling Here are some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it. Become a Storyteller Not an Advertiser and Watch Your Traffic Increase When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know. Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. Write Attention Getting Advertisements The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. 8 Low Cost Ways To Advertise, Promote and Market Your Business We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. Good Design Makes Good Sense Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers. 6 Ways To Get More Sales From Your Advertisement To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. Using Flyers to Advertise Your Online Business Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. Don't Be a Secret Agent This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. 10 Simple Techniques To Make Your Ad Get Powerful Attention 1. Make your ad's keywords and phrases standoutby enlarging the text. Is Advertising Art? Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled. Cable TV Advertising; Mobile Detailing Customers If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. 15 Tips for Better Yellow Page Ads Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96. When Advertising Wears Out One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits! John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements. Do Your Radio Ads Work? Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting that the owner be the star, visions of Dave from Wendys or that guy with the talking dog who says "roll that beautiful bean footage" come to mind. 7 Tips for Better Ads The content of advertising is basically the same, no matter what the media. It is good and it works, or it is bad. Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Do I Need Raised Letter or Full Color Business Cards? If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color. Turn Your Ad Copy into a Goldmine! Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways. How To Make Your Resource Box Sell Ezine Articles - they're everywhere! And little wonder. They're one of the fastest ways of building traffic to your website. | ||||||||||||||||
| Site Map • Site Home Related Sites >Traffic-Reach - Unlimited Quality Traffic - On Demand • SmartAuctioning.com • Forward Productions SitesMap • Join Our Links Directory! |
|
|
| © 2006 Forward Productions |
