Advertising Advice
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Advertising Advice | |
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Customer-Involving Signage and SellingHere are some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):
Adapt your selling to make prospects comfortable in these less-certain times What kinds of online and on-location marketing will attract more shoppers, spending and buzz in this New Normal world? Consider consumers desire for comfort, security and personal recognition - and exactly how you will serve those largely unspoken needs: 1. "Time-Starved Culture"Both bricks and mortar and 'only online" stores could offer the opportunity for shoppers to fill out a shopping list online of their gift recipients' names and mailing addresses . . . 2. "Need to be Known in a Relationship-Diminished World". . . Then enable the customer to write a personal message to each of her/his intended gift recipients . . . 3. "Worried About Money". . .then offer, upfront, a "special savings" if your customer spends at least a certain level of money on the gift list (thus encouraging great per-customer spending, with less labor and marketing costs for the retailer) 4. "Seeking Value". ... or, rather than offer a "special savings", cross-promote with another retailer who also reaches the same kind of customer and agree to give one of your gifts to their biggest spending customers (coming to your store to pick up the gift) in exchange for your cross-promoting partner to give a gift of the same value to your biggest spenders. Thus the SmartPartnering retailers gain access to each others' most lucrative kind of customer in a credible and cost-effective manner, while offering their customers an enticing reason to spend more. Kare Anderson is the author of LikeABILITY (see Grand Store at http://www.SayitBetter.com), Make Yourself Memorable and SmartPartnering. A popular speaker on SmartPartnering and on how to be more frequently-quoted to become your kind of customers' top- of-mind choice, she also publishes the SayitBetter newsletter, with 32,000 subscribers in 28 countries.
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