Advertising Advice
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Advertising Advice | |
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Cable TV Advertising; Mobile Detailing CustomersIf you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. Cable companies are great companies to secure fleet wash contracts with. They also have other things that can be advantageous to you such as: Local News Community Bulletin Boards Very Targeted Audiences Employees To Wash Cars For Satellite Antennas To Wash Large Customer Base Fleets of Trucks Local cable stations are always looking for news. They try to get a jump on the morning newspapers. You may as well be part of local news since you are definitely part of the community. If you know of an event you will be participating in, alert the cable company and allow them to interview you when they arrive. You can introduce them to the director or main organizer. They will also want to interview you because you have been helpful and because they have limited time and limited battery power in their portable equipment. They must get back to the editing room. Each story will be between two to eight minute segments on the evening news. If the average story is five minutes and the local evening news is from eight to nine and from ten to eleven, then each one-hour show needs thirty minutes of airtime; that is six stories (five minutes each). The rest is commercials. Most local news reporters don't make much money. Instead they use their job as a steppingstone to make it as the next Dan Rather or Connie Chung. Lots of people want their job and they continually have to prove themselves. So be patient. Sometimes they are late and they frequently make mistakes. These reporters need to get the story straight the first time. It saves on editing time and they are always behind deadline and low on batteries. Whenever you are interviewed, always try to be wearing a company shirt or flex for the camera (just kidding). However, it is very important to have the mobile detailing rig in the background. Think about how you can combine customer synergies with free publicity and advertising in your business. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
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Advertising - Google News | | | | RELATED ARTICLES Trade Writing - For Cash! Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry. Information To Include On Your Business Card The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include: Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field. Harness the Power of Direct Marketing - More Small Business Power Tools One of the most powerful tools available to small businesses is direct mail. 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At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline. Media Savvy - Media Skills For Rural Women The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. Books, Bibles and Fast-Talkers Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business. Create Your Own Business Cards, Part 1 In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. 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