Advertising Advice
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A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline. Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... And yours truly... recommend you invest at least 80% of your time on the headline. Why? Because if the headline doesn't grab the attention ofyour reader? then you can be guaranteed that nothing elsewill. So how many headlines should you write? I always recommend that you generate at least 30-50headlines to grab your customer's attention. Then choose thebest headline you can find. So how do you get ideas for headlines. The best method is tobase your headlines on proven and tested formulas. You'll find a bundle of these formulas in - How To Write a Good Advertisement by Victor O. Schwab (available from Amazon.com) - Tested Advertising Methods by John Caples (available from Amazon.com) - Or my own 180+ page home study course: Cash-Flow Advertising (email me for details) But here's a few examples to get you started: WARNING: Announcing? Who else wants? How to? 7 good reasons why Let's make this practical with an example of how a mechaniccould apply this to his business: WARNING: Don't call any other mechanic until you read this Announcing: The mechanic that guarantees he'll fix your caron time? or your money back Who else wants a mechanic that specializes in fixing BMW's(perhaps this could be used in a BMW Magazine!) How to instantly make your car as safe as possible 7 good reasons why you should call Scott's Mechanic's rightnow? Remember, come up with 30-50 of your own? circle the 5 youlike the best and then nut it all down to your one ultimateheadline. Hope this tip helps - there's lots more, so stay tuned. Scott Bywater Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again. Here's the address: http://www. Copywritingthatsells.com. Au Don't muck around. Go there now. You'll be glad you did! P.S. One more thing. Just because I've given you an examplefor a mechanic, it doesn't mean it won't work for you. Youcan adapt all of the headlines above and in the resources Imentioned to ANY business.
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Google News | | | | RELATED ARTICLES Secrets to Getting Free Advertising The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them. Driving Customers to You - Your Car as a Marketing Vehicle You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. How to Write B2B Ads That Catch Customers Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you. Don't just fish for customers, catch them! 1. The Truth in Advertising Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..." Avoid Being Vague We are bombarded with thousands of marketing messages daily? on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. The Graphic Problem Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. Prove It! - Give Your Marketing and Advertising More Credibility Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can? Tone it down. Become a Storyteller Not an Advertiser and Watch Your Traffic Increase When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know. Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. 9 Tips for Better Billboards It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. Customer-Involving Signage and Selling Here are some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it. Advertising Costs Getting Too High? Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. For All Those People Who Struggle With Benefits and Features For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"SWAT is not actually an acronym. It is a compaction of the question "so what? "You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers. Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tool for Marketers In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising. Secrets And Top-Tips Of Mail Order Advertising Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media. How to Advertise with Flyers When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. When Advertising Wears Out One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). Advertising Headlines and How to Write Them 1. Attract prospects with your headline - Use your headline as a flag to attract readers who are interested in your product. Vinyl Banners for the Right Occasion The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Finding Your Target Market Achieving sales is probably the biggest challenge a web business owner has. It requiresa balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors. | |||||||||||||||||||||
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