Learn How Advertise Successfully from Forward Productions Learn How to Advertise Successfully.
Site MapSite Home
Related Sites >Traffic-Reach - Unlimited Quality Traffic - On DemandSmartAuctioning.comForward Productions SitesMapJoin Our Links Directory!


3 Simple Steps to Getting Thousands in Free Advertising


Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

I'm going to cover a few of the basics for getting good publicity and why you need to do them. If you do, you can be assured that you will be increasing your business at a rapid speed. Publicity, if used correctly, can be many times more valuable than advertising, and best of all, it's free.

  1. Always be honest- when you are talking with a journalist, either through email or the phone, you must always be honest. Journalists have a sort of BS detector and can see what is truthful, what is hype and what is outright lies. If your new, they'll probably excuse some hype for the first time but they will never forgive you if you outright lie to them.

  2. Know what is news - if you are launching a new web page about your cats, that is not news. Honestly, no one cares. I really shouldn't be saying this, but you would be amazed at the number of people who put out news releases on subjects that no one in their right mind would consider news. However, many entrepreneurs don't realize when they are sitting on a publicity goldmine. For example, if a celebrity is a happy user of your product, if your company is putting out an interesting or unusual product or service or your company has come up with an extremely innovative product, then you probably have some news on your hands!

  3. Know whom to target- when you are releasing a new hairdryer that increases efficiency by 40%, you can call the product sections of the news organizations near you. however, you would be ill advised to call an organization that has nothing to do with your products, "cat monthly", for example. "pr spam" is a much-feared problem for journalists and pr practitioners alike. My rule is that you can send a release to a journalist you don't know if you believe that it is very well targeted. I'm not like a few people who believe that you need their express permission; simply by being journalists and posting their information, they are inviting news. However, this being said, don't spam them.

Try to keep these rules in mind the next time you are looking to get some major publicity to skyrocket your business. Keep to common sense and use old fashioned networking, and you too will be sitting on a publicity goldmine!

Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online (http://www.prwritingonline.com). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of Publicity for small businesses and managing several other businesses at the same time. You may contact him at info@prwritingonline.com.





Help keep Advertising Advice available by donating any amount.





MORE RESOURCES:

TheMedGuru

Researchers: Ban on Fast Food TV Advertising Would Reverse ...
MarketWatch - 23 hours ago
The study also reports that eliminating the tax deductibility associated with television advertising would result in a reduction of childhood obesity, ...
Fast-food ad ban could cut child obesity: US study Reuters
Study: Banning fast-food TV ads could dent obesity The Associated Press
TV ads for fast food contribute to child obesity Los Angeles Times
TheMedGuru - AdAge.com (subscription)
all 291 news articles


thinkLA Honors Horizon Media's Zachary Rosenberg as Southern ...
MarketWatch - 16 hours ago
Eligibility is open to all advertising executives at agencies, media companies and public or private organizations. Nominations are reviewed by the ...


Journal Communications Reports October Revenue for Its Publishing ...
MarketWatch - 1 hour ago
For the tenth period 2008, advertising revenues of $32.48 million decreased 3.8% compared to $33.75 million for the 2007 tenth period. ...


A Global Strategic Business Report on the Advertising Industry ...
MarketWatch - 18 hours ago
The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research ...


ReadWriteWeb

PC Magazine, a Flagship for Ziff Davis, Will Cease Printing a ...
New York Times, United States - 2 hours ago
It is the latest of several magazine publishers to drop a print edition, as advertising plummets and the cost of printing a paper version rises. ...
Ziff to End a Print Edition Wall Street Journal
paidContent.org - Ziff Davis To Close Print PCMag, Focus On Online ... Washington Post
PC Magazine goes online-only The Associated Press
Marketing Pilgrim - Conde Nast Portfolio
all 134 news articles


Praebius Communications, Inc. Announces the Opening of Its Chicago ...
MarketWatch - 2 hours ago
Praebius currently inserts spotcable advertising to over 200000 households thru our newly opened office in Chicago, Illinois. In addition to the current ...


The Age

paidContent.org - Life Photo Archive Goes Live On Google ...
Washington Post, United States - Nov 18, 2008
Time Inc. execs aren't commenting on advertising but I've confirmed that the deal with Google includes revenue sharing for advertising. ...
Google adds iconic Life photos to index Bizjournals.com
LIFE Posts Archive On Google; Says Blogger Infringement A Low Priority Photo District News
10 Million Rarely Seen Images from LIFE Archive Now on Google TMCnet
all 223 news articles


Research and Markets: 'Key Investment Trends Report - Online ...
MarketWatch - 3 hours ago
The Private Equity Data Center has developed a report that looks at certain Online Advertising Companies found in the Key Investment Trends database who ...
Research and Markets: New Report "Technology Reformation Report of ... MarketWatch
all 13 news articles


Radio Australia

Advertising stalls for Big Three automakers
www.rbr.com, Virginia - 12 hours ago
Through July 2008, the Big Three American car manufacturers (GM, Ford, and Chrysler) all showed negative advertising growth over 2007, according to Nielsen ...
Ad Spending By Big Three Carmakers Hits the Skids Multichannel News
Ad Spending Down for Big Three Automakers, Nielsen Says Television Week
google news commentComment by Gary Chaison Prof. of Industrial Relations, Clark University
DetNews.com
all 833 news articles


Fonality Call Center System Saves SunPorch $100K in Annual ...
MarketWatch - Nov 19, 2008
SunPorch assigns a different phone number to each advertisement it runs and uses PBXtra Call Center to automatically identify the advertising source for ...

Advertising - Google News

Site MapSite Home
Related Sites >Traffic-Reach - Unlimited Quality Traffic - On DemandSmartAuctioning.comForward Productions SitesMapJoin Our Links Directory!



© 2006 Forward Productions A Quality Host is our favorite web host