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Advertising Advice

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?   Your telephone number?   Your offer? Look at your own advertising.  What stands out?   What is in the largest print?   If it's your company name or logo hold out your wrist so I can whack it with a stick.

Where's Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger Isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns. Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Let's take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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Click News (blog)

On the Call: McClatchy CEO Gary Pruitt
BusinessWeek
CEO Gary Pruitt touched upon the company's efforts to strike the right balance between online advertising and reader fees during a Thursday conference call ...
McClatchy profit down 83 percent, ad sales fallReuters
McClatchy Reports Second Quarter 2010 EarningsMarketWatch (press release)
McClatchy Sees Some Positive Trends in Classified AdvertisingPoynter.org
Sacramento Bee -Bizjournals.com -News & Observer
all 179 news articles »


"Storytelling" and "The Age of Persuasion": Two books on advertising
Washington Post
For more than a century, storytelling and advertising have shared the same multimedia bed, provoking, manipulating, offending and occasionally entertaining ...



Marvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are Advertising
Techdirt
The whole idea of it is to act as advertising for the movie and get people more interested in seeing the movie. And having people put it online for you ...

and more »


Mediaset 2Q Pft Up On Advertising Spending Growth
Wall Street Journal
MI), Italy's largest private broadcaster, said Thursday that second-quarter net profit jumped 23% as advertising spending returned to growth in its core ...
Mediaset First-Half Profit Rises 34% on Increased AdvertisingBusinessWeek
Mediaset net jumps on ad recovery, sees more growthReuters

all 20 news articles »


Bogusky Turns Back on Career as Advertising Fails to Reveal Deeper Truth
Bloomberg
Alex Bogusky, former creative director of Crispin Porter & Bogusky advertising agency. ...

and more »


The Money Times

Microsoft plans to protest Yahoo Japan-Google partnership
Washington Post
Microsoft said it plans protest a search and advertising partnership struck by Yahoo Japan and Google by telling regulators in Japan that ...
What earnings reports have revealed about adsBusinessWeek
Microsoft Will Try to Block Google-Yahoo Japan DealPC World
Google revamps image search functionsMinneapolis Star Tribune
Softpedia -NewsyStocks.com -CNET
all 96 news articles »


Should Food Advertising to Children Be Restricted?
New York Times
Once again, the food industry objects to tougher advertising standards. It claims its own voluntary guidelines are sufficient to protect public health, ...



Inhabitat (blog)

We get a charge out of driving Nissan Leaf
CNET (blog)
I try not to want the same cars that companies use to print their advertising on. by SteveW928 July 30, 2010 11:46 PM PDT Yea, that is a great tax credit... ...
Volt Advertising Likely to Go After Nissan's LeafAdAge.com (subscription)

all 62 news articles »


Present at the Birth of Modern Advertising
Wall Street Journal
In the nascent days of advertising, in the first half of the 20th century, no one was more successful—or more influential—than Albert ...

and more »


Keller Rohrback L.L.P. Investigates Life Insurance Companies Regarding ...
MarketWatch (press release)
Its litigators have obtained judgments and settlements on behalf of clients in excess of seven billion dollars. Attorney Advertising. ...

and more »

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